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Sri Lanka Softlogic puts brands under ODEL

Mar 25, 2015 06:47 AM GMT+0530 | 1 Comment(s)

COLOMBO (EconomyNext) – Sri Lanka's ODEL Plc, which is controlled by Softlogic Plc, said it was buying the group's branded retailing unit for 599.9 million rupees in a move to integrate their retail assets.
 
ODEL Plc had bought 99.99 percent of Softlogic Brand (Pvt) Ltd, from Softlogic Retail (Pvt) Ltd and Dai-Nishi Securities (Pvt) Ltd.

The firm said Softlogic Brands had 41,000 square feet of prime retail space in Colombo and a portfolio of 20 brands.

The acquisition was made with the aim of "unlocking the post-acquisition synergies" between Odel and Softlogic group.

Odel will also settle 1.1 billion rupees due to Soflogic Retail by Softlogic Brands on or before 31st March 2015, the statement said.

 


 

1 Comments

  1. Sceptic March 25, 07:51 AM

    Wonder on what basis valuation of Softlogic Brands was done. Softlogic Brands does not own any of the brands it markets, so valuation multiples should be lower than that of a brand owner, and store footfall does not appear that impressive.

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