Sri Lanka's Kingsbury brings CÉ LA VI to rooftop in upmarket drive
Jul 03, 2018 14:39 PM GMT+0530 | 0 Comment(s)
ECONOMYNEXT- Sri Lanka's The Kingsbury says it will invest two million US dollars to bring CÉ LA VI, an upmarket brand that operates restaurants and lounges in luxury properties to its rooftop, with Colombo becoming more attractive to high-end visitors.
Kingsbury sees an opportunity to capitalize on high spending tourists, with luxury hotels like Shangri-La, ITC and Sheraton setting up in Colombo, said Mohan Pandithage, Joint Managing Director of Hayleys Plc, Kingsbury’s parent company.
"So, The Kingsbury should have a brand to compete with," he said."We want to get even the people staying at those other hotels to come visit us here for world class entertainment."
Kingsbury will invest two million dollars of internally generated funds to set up the facilities on its rooftop.
Colombo is one of several emerging destinations A CÉ LA VI is expanding to along with Dubai, Malaysia and Tokyo, Shanghai.
“There are a lot of rapid developments in Colombo," CÉ LA VI Marketing Head Francesca Way said.
"Sri Lanka is an emerging market that stands out and we want to be first movers. We don’t want to follow trends. We want to set trends. So we wanted to capitalize on Colombo."
CÉ LA VI currently operates rooftop restaurants, bars and club lounges in Singapore, Hong Kong and France.
"We were impressed with their set up on the top of the Marina Bay Sands in Singapore," Managing Director Lalin Samarawickrama said, explaining how The Kingsbury decided to partner with CÉ LA VI.
He said that the firm is looking to leverage on expected growth in 2018 and beyond with introduction of a luxury brand and boost profits.