The Singapore-based global training provider started its Sri Lanka operations in 2020. Two years later, it started deploying the Sri Lanka team to lead its expansion in the Gulf and Southeast Asia regions.
Zafarullah Hashim, the Chief Executive Officer of Trainocate South East Asia New Markets & the Gulf, has led the company to extraordinary growth during the Covid-19 pandemic. In this interview, Hashim shares insights on global expansion and how Trainocate empowers individuals and businesses to unlock the power of IT.
Can you briefly take us through Trainocate’s journey thus far?
Trainocate was previously known as Global Knowledge Asia. The company started in 1995 and then rebranded as Trainocate in 2017. We are among the global top 20 tech training companies and the largest in Asia for IT and human capability development training.
Our focus is on helping enterprises increase their ROI in tech. We hold top-tier partner status with 30+ world-leading tech companies. These include Microsoft, AWS, Cisco, CompTIA, DELL-EMC, EC-Council, Fortinet, Google, IBM, NetApp, Nutanix, Oracle, PMI, Pulse Secure, Red Hat, Rocheston, SAP, Trend Micro and VMware, to name a few.
Headquartered in Singapore with offices in Japan, Vietnam, Malaysia, Indonesia, Taiwan, China, Hong Kong, Philippines, Thailand, and the U.S, Trainocate started its operations in Sri Lanka in 2020 during the height of the Covid-19 pandemic.
Within a short time since its inception, we managed to train a large number of tech professionals and teams of leading companies in Sri Lanka and the Maldives, such as John Keells Holdings, Brandix, MAS, Capital Maharaja, Hemas, Sri Lankan Airlines, Axiata Group, Standard Chartered Bank, Hirdaramani Group and the Bank of Maldives.
Trainocate Sri Lanka has enjoyed tremendous success which afforded us the privilege of expanding the presence of our company out of Sri Lanka.
I represent Trainocate as the Chief Executive Officer for nine countries in Southeast Asia new markets: Sri Lanka, Maldives, Bangladesh, Nepal, Cambodia, Laos, Brunei, Bhutan, and Myanmar. We plan to go further and strengthen our presence in these countries during this financial year. I also took over a new role as the CEO for the Gulf region and will be based in Dubai to overlook the Middle Eastern operations.
How is Trainocate helping businesses to build cultures of resilience and pursue innovation?
We were always open to change by consistently updating ourselves and our trainers. Whenever there is a new curriculum, we absorb it with speed and guide our target clients to get themselves certified accordingly.
We also keep developing our trainers along with the technology. With virtual training, the world has now been made local. Our trainers connect from Singapore, Malaysia, Australia, India and Canada, and we never compromise on the quality of our trainers.
We aim to pioneer training in new technologies before offering them to our clients or students to ensure they get the skills needed for implementing such new technologies or software solutions at their workplaces.
Our training model is grounded in customization because one size does not fit all. IT teams are constantly challenged and expected to have the right skill-sets before implementing new technologies in an enterprise.
Trainocate has also proven its strength in building career competencies in Analytics, Artificial Intelligence, Big Data, Cloud Computing, Data Science, Business Applications, Dev Ops and Machine Learning.
We have an assessment tool that gives our trainers a detailed report on the competencies of each student so that the trainers can focus on the right areas of individual requirements of students during the training. We also conduct feedback sessions on the trainers by getting feedback from trainees at the end of every class to keep a diligent focus on customer expectations and goals.
The benefits of our programmes are not limited to individuals. Trainocate designed them to benefit companies and be an integral component of digital transformation. We develop in-house Experiential Learning Projects based on unique requirements and real-life scenarios of any business.
Once the business entities and individuals are equipped with the required technology and the knowledge to use it, they can develop their intellectual property to generate a better ROI for their investment.
In addition to the above, we have other custom programmes which are industry-specific technologies based on Microsoft, such as AI for Healthcare, Data for Automation, Security for the Financial Sector, Cybersecurity for the Public Sector, and Microsoft 365 for education and defence to name a few.
How is Trainocate supporting the education sector?
Promoting IT education at all levels provides the younger generation access to global job opportunities though based in Sri Lanka, contributing to the government policy on ‘Digital Transformation of the Economy’. We are also contributing toward the rapid deployment of new technologies because only training can bridge the gap between the constant technological overhauls and the market’s readiness to deploy new technologies.
We have programmes for schools from grade six up to professional level deployed through our Learning Management Systems (LMS) called Remote End user Self Enablement Training (RESET).
We designed the primary level programmes to ground school students with the various IT tools on Microsoft 365. We have launched RESET at Alethea International School, which has the vision of becoming a digitally driven school, and they are also part of the Microsoft Showcase School programme.
The Trainocate Future Skills Academy launched last year aims to encourage and equip underprivileged kids to excel in education and sports throughout their school careers. This programme is part of our CSR platform.
Our programmes at the undergraduate level bridge the gaps between ICT education and industry requirements through Microsoft Role-Based Career Pathways. With these diplomas or degrees, we help the IT staff in business enterprises to equip themselves with the proposer tools, another vacuum we are filling.
For professionals, we have tailored courses aimed at large businesses that provide globally accepted certified qualifications. Under our global and local skilling and placement programme through our role-based career path, we offer them the necessary skills to unlock their potential in tech and support them to make a smooth transition to the technological domain.
I see it as a way of teaching them to fish because by employing these skills, participants can independently generate dollars for the country from anywhere in the world because these certifications are accepted globally.
Trainocate is deeply committed to community welfare and inclusion. We have programmes for women professionals under the brand name Women In Tech (WIT) to provide the women in this country with “wit and wisdom” of the latest information technology to garner their contribution towards the prosperity of our country.