ECONOMYNEXT – Sri Lanka’s HSBC Fashion Week will kick off on March 25, showcasing 21 designers helping revive a pandemic weakened industry, and will also promote recycling and cutting carbon emissions, organizers said.
The 2021 CFW will follow a hybrid format with limited attendance amid a Coronavirus pandemic backed up by live streaming for a local and international audience
“Clothing, which is a basic need for human survival would not submerge for too long despite the prevailing situation with the pandemic,” Ajai Vir Singh, founder and Managing Director of Colombo Fashion Week said.
Responding to a trend towards being more environmentally friendly, CFW 2021 Summer will be based on a theme of ‘Circularity in Fashion’.
“Additionally, the Summer 2021 edition of CFW will also focus on weaving crafts among emerging designers to create bigger opportunities,” Singh said.
He said the ‘resilient continuation’ of CFW will help the fashion industry needed to go forward.
The event will showcase collections of 21 designers from March 25 to 27.
Sonali Dharmawardena, Charini Suriyage, Fouzul Hameed, Amilani Perera, Aslam Hussein, Asanka De Mel, and Dinushi Pamunuwa will display designs under the theme of Circularity this season.
Ayesh Milendra, Nilusha Maddumage, and Himashi Wijesekera who were guided by CFW’s Designer Development program, will also showcase their collections.
HSBC, in their 14th year as title partner of CFW has launched an ‘HSBC Emerging Designer Fund’ and ‘NextGen Award’, to support emerging designers.
Out of the applicants five winners will be schooled in ‘sustainable fashion’. Their designs will be shown in the next CFW.
Mark Prothero, Chief Executive for HSBC Sri Lanka and Maldives said the global fashion industry is among the top five most polluting industries in the world which is making it unsustainable.
The bank has commissioned the International Union for Conservation of Nature (IUCN) to study the Sri Lankan apparel industry and its sustainability challenges, Prothero said.
The United Nations Population Fund in Sri Lanka is partnering with CFW to spread awareness on the prevalence of violence against women and girls.
“We feel that it is a great opportunity to partner with CFW to raise awareness of the issue of physical, mental and sexual violence against women,” Ritzu Nacken, representative of UNFPA in Sri Lanka said.
CFW will hold a ‘Retail Week’’ soon after the Colombo Fashion Week Summer 2021, at One Galle Face from the 28 March to 8 April. Last year visitors could enjoy book readings, wine tasting and talks on environment.