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German biz chamber in Sri Lanka launches simplified exporters guidelines for local exporters

ECONOMYNEXT – The German Industry and Commerce (AHK Sri Lanka) together with United National Industrial Development Organization launches a simplified export guideline for exporters in the agri-food sector with the focus of giving key information needed to access the European market answering frequently asked questions by the exporters.

Exporting to the European Union – A Practical Guide for Sri Lankan Suppliers of Agricultural Products was launched on March 01, 2021.

The guideline provides key information such as rules and regulations, logistic methods, in-demand fruits or vegetables, packaging and labelling, banned products, certification, intellectual property rights and the European consumers.

It also provides special emphasis on steps required to export to German and Dutch markets.

“The major reason for us as part of the German Chamber network to partner for the initiative is to support Sri Lankan exporters of agricultural products to obtain broader market access to the EU by providing key information on export and import regulations, required certifications, labelling and packaging regulations, logistic solutions, and distribution channels in the EU,” Andreas Hergenröther, Chief Delegate of AHK Sri Lanka said.

He also underlined that with a total volume of 717 million Euro Sri Lankan exports to Germany, Germany remains the third most important export market for Sri Lanka behind the US and the UK.

Europe has over 448 million consumers.

The main fresh products that are imported to EU are: Bananas, pineapples, oranges, table grapes, avocados, apples, easy peelers, watermelons, and melons.

veggies: tomatoes, onions, peppers, carrots, cucumbers, courgettes, mushrooms, lettuce, cauliflower

The country that imports the freshest fruits is Netherlands, Germany, United Kingdom, France, Belgium, Italy, Spain, Poland, Portugal, Romania and Czechia.

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Potential of Products coming from developing countries: Bananas, Citrus Fruit, Grapes, Avocados, Pineapples, Mangoes, Lemons, Limes, Mandarins, Oranges.

Produce from developing countries with promising growth: Avocado, Mango, Citrus Fruit, Soft Fruit including Blueberries, Raspberries, Waster Melons, Sweet Potatoes, Lemons and Limes.

Most interesting niche products: Plums, Chili, Peppers, Coconuts, Pomegranates, Passion fruit, Lychees, Rambutan, Pitahaya and Physalis.

“Sri Lankan Exporters have very special products of great potential and this practical guide for Sri Lanka suppliers of Agricultural Products, will help them to go through the process of exporting to the European Union, in a step-by-step process,” Jairo Andres Villamil-Diaz, International Technical Specialist from UNIDO highlighted.

“Moreover, with the help of UNIDO and AHK Sri Lanka, they can find further assistance to become very successful exporters and the visibility of Sri Lankan products will increase significantly in the international markets”.

According to the experts of the panel, fruits and vegetables from Sri Lanka such as dried and shelled lentils and leguminous vegetables, pineapple, papaya, bananas, lemons and avocados have high demand including others.

UNIDO or the AHK Sri Lanka webpage (www.srilanka.ahk.de).
(Colombo/Mar04/2021)

Reported by Mahadiya Hamza

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