ECONOMYNEXT – India-based VistaRooms said it had linked up over 200 properties in 25 cities in Sri Lanka ranging from budget hotels, serviced apartments and home stays to boutique hotels to offer the on its booking platform.
"Tourism in Sri Lanka has been growing rapidly over the last couple of years, particularly in the budget travel segment," Amit Damani, Co-Founder of VistaRooms.com said in a statement.
"More than 75 percent of guest stays have taken place in the 2-Star category or below in the past couple of years.
"There is an extensive amount of travel taking place amongst South Asian countries and we see an opportunity to create a pan-South Asian brand in the affordable hospitality segment."
Vista Rooms have been working with Rakhil Hirdaramani of Sri Lanka’s Hirdaramani Group to expand into the island. Sri Lanka.
"With more and more young Sri Lankans looking to get away for long weekends with friends and family coupled with the rising international travel market, thanks to a concerted push from the tourism board, Sri Lanka is an ideal location for Vista Rooms to enter,
Hirdaramani said more Sri Lankans were looking to get away for a weekend and with higher tourist arrivals Vista saw it was a good time to enter the market.
Vista says it works with the property to improve service and facilities. The firm said each location is periodically audited and Vista Rooms have also lined up vendors who will provide supplies at lower rates.
"In the affordable accommodation segment there is no standardized quality guests can expect leading to a great variation in experiences which in turn results in a lack of trust amongst guests," Damani asid.
"We want to remove this distrust by focusing on delivering a consistent quality of experience to each guest thereby changing the perception of this segment.
"This change will help grow the segment further and make it a trustworthy and reasonable alternative to higher end and business travellers. We also ensure that each location is consistent with the basic amenities available such as bed and breakfast, free Wi-Fi, and air conditioning."
Large online booking engines active in Asia, including Agoda.com have a customer rating system to make quality and service levels transparent.