John Keells Holdings campaigns against gender-based violence
ECONOMYNEXT- John Keells Holdings Plc, Sri Lanka’s largest conglomerate, said it conducted a campaign against gender based violence on November 25 2019.
The campaign was held under the theme of ‘Report for Support’ to coincide with the International Day for the Elimination of Violence against Women.
John Keells Foundation (JKF), the corporate social responsibility arm of the group, conducted the campaign in five locations in Sri Lanka; in Colombo 02, Ranala, Hikkaduwa, Kalutara and Ja-Ela.
The campaign was carried out in collaboration with the John Keells Group’s Elephant House factories, Cinnamon Hotels and Resorts, Keells Food Products and Keells Supermarkets, and the Sri Lankan Police.
“We consider education and increased awareness of our children, youth and adults as a primary and critical step in changing attitudes and behaviours when it comes to combating gender-based violence” JKF Corporate Social Responsibility Head of Operations Carmeline Jayasuriya said.
“This year we partnered with Sri Lanka Police for the first time in raising public awareness on the police helplines and the importance of reporting incidents of harassment,” Jayasuriya said.
“We appreciate the support we received from the police hierarchy as well as from officers at the respective police stations.”
JKF volunteers distributed 10,000 information cards, and 200 posters among police stations, government and private institutions and local communities.
Report to Support was one of JKF’s annual campaigns, carried out under ‘Project WAVE’ (Working Against Violence through Education).
Around 90 percent of Sri Lankan women face harassment on public transport, according to the UN, while 57 percent of female workers in the apparel industry, a major women-employer, face harassment at work, according to the World Health Organization.