Look for ‘pain points’, budding Sri Lankan entrepreneurs told

ECONOMYNEXT – Opportunities for businesses can be found by identifying problems or ‘pain points’ people face in their daily lives, a former Google software engineer and entrepreneur has told a Sri Lanka forum.

“Look for the pain points in your everyday life –  if they are things that others also share, it could be a business opportunity,” said Nayana Samaranayake, founder of WorkInSriLanka and Storylize.

Entrepreneurship opportunities can be found everywhere, by converting problems to solutions, Samaranayake, a former Google software engineer, told a Global Entrepreneurship Week 2015 Event held in Sri Lanka.

The event, part of several to recognise and support entrepreneurs around the world, was organised by Smart Future Forum and Global Shapers Colombo Hub.

During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators, a statement said.

“These types of events are good for Sri Lanka at a time when the start-up ecosystem is just beginning to emerge,” said Anushka Wijesinha, founder of Smart Future and an economist.

Samaranayake talked of his experience in an impromptu mentoring session by some recent start-up founders at the forum held at the Informatics Institute of Technology.  (Colombo/November 28 2015)

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