SL promoting Ramayana heritage sites

Sri Lanka’s High Commissioner to India Austin Fernando requested the members of the Outbound Tour Operators Association of India (OTOAI), to support promoting Sri Lanka’s Ramayana Heritage sites among Indian travellers, which will create a win-win situation for the respective stakeholders.

Fernando made this request at a workshop on “Sri Lanka’s Ramayana Heritage Sites”, organized by the Sri Lanka High Commission in association with the Sri Lanka Tourism Promotion Bureau and the OTOAI at the High Commission premises last week (21 Aug).

Further, he noted the advantages of promoting cultural tourism in Sri Lanka and challenges in terms of managing visitor flows to Sri Lanka, food preferences of travellers and direct air connectivity.

He also said that Ramayana Trail can be considered as a part of cultural tourism element due to historical characters, historical events, cultural sites and related attractions.

He also added that Ramayana Trail would be of assistance to upgrade cultural tourism in Sri Lanka since this is an untapped and niche segment, and encouraged the OTOAI members to sell the product among the outbound travellers.

High Commissioner Fernando also extended a warm welcome to the members of the OTOAI and thanked them for their support in promoting destination Sri Lanka among the outbound travellers in India and for their contribution in bringing the highest number of tourists to Sri Lanka

As a follow-up to the workshop, an action plan will be prepared by the High Commission incorporating inputs from OTOAI members to promote Sri Lanka’s Ramayana Heritage sites, in India.

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