Sri Lanka Ayurveda spa to expand to Europe, China, Australia
ECONOMYNEXT – Sri Lanka’s Spa Ceylon Luxury Ayurveda, a brand based on traditional natural treatments and remedies, has opened a second store in Japan, and says it is planning to enter Austria, Italy and mainland China.
"We see a lot of potential for the Spa Ceylon brand in Japan," Director and Co-founder of Spa Ceylon, Shalin Balasuriya said in a statement.
"Even through this is a mature market with many international players and strong domestic brands as well, we feel that the proven, high performance formulae with natural ingredients, luxury presentation of Ayurveda and branding elements from Ceylon will set us apart and will be key to the success of the brand in Japan."
The 3,000 square foot store in the upmarket Ginza shopping district comes after a boutique was opened in Nihonbashi, Tokyo.
The firm says it wants to open another 12 outlets in Japan over the next 12 months.
It also wants to expand into Europe, opening stores in Italy and Australia, followed by mainland China.
Later this year stories will open in Karachi, Pakistan; Port Louis, Mauritius; Melbourne, Australia and Kiev, Ukraine in December 2016, the firm said.
"We will reach our target of 50 stores internationally by the end of 2016, and have plans to open 30 new locations in 2017, en-route to the big milestone of 100 stores across 3 continents by early 2018," says Co-founder Shiwantha Dias.
With the Ginza store, Spa Ceylon claims it is now the world’s largest Luxury Ayurveda chain with a presence in 45 locations across 12 countries.
Spa Ceylon has opened duty free stories in Kuala Lumpur International Airport in October.
In December the firm is planning to open stores in Mumbai, India and Male, Maldives, and in downtown Karachchi in Pakistan and Melbourne Central mall in Australia. (Colombo/Nov24/2016)