Sri Lanka complains to Russia over multi origin tea sold as â€˜Ceylon teaâ€™
ECONOMYNEXT – The Russian government is allowing any product with 50 percent of Sri Lankan grown tea to be labelled as ‘Ceylon tea,’ said Rohan Fernando, Chairman HVA Group.
“This is a problem that we are currently taking up with Russian authorities,” he said.
He said that this issue was seen in Kenya as well.
“Sri Lankan tea exporters should know how to best market Ceylon tea, by promoting the lion logo, and telling consumers that unless they see the lion log on the pack, they won’t get a pure Ceylon tea.”
The government has a five billion fund that is to be used for these kind of marketing and awareness programmes.
The fund was formed with contributions from the members of the Tea Exporters Association, but it still hasn’t been used for any related activities.
“We have been pushing since 2012 to get this programme going,” said Fernando, who is the immediate past president of the association.
“The government has promised to launch this programme in Russia next year, as an awareness campaign for pure Ceylon tea,” he said. (COLOMBO, 05 November 2018)