EconomyNext – Sri Lanka’s cricket authority has awarded the commercial rights of the upcoming Indian Test tour to MSM India, the owner of the popular Asian sports channel "Sony Six".
Sri Lanka Cricket said in a statement MSM were granted global TV broadcast rights along with radio, internet and mobile rights for the territory outside Sri Lanka.
MSM were also awarded the sponsorship rights for the Indian Test tour.
“The granting of rights to MSM was decided after SLC cancelled the initial tender process sighting the low value offered by the single bidder,” it said.
“MSM offered a substantially higher figure to the satisfaction of SLC.”
SLC said it is confident that MSM will bring in “cutting edge production technology” to enhance the viewing experience of the global audience.
(Colombo/July 07, 2015)