Sri Lanka Design Week 2018 to uplift local talent
ECONOMYNEXT- Sri Lanka Design Week 2018 organised by the University of Moratuwa is attempting to place the country on the map as a design destination, event officials said.
“This will help put Sri Lanka on the map as a design destination,” said Leo Burnett Sri Lanka Chief Executive Arosh Perera.
He said that Sri Lanka requires more people with design skills, not only to compete locally, but internationally and to explore future commercial potential.
Now organised for the second year, the current edition will be at a much greater scope compared to previously, University of Moratuwa Department of Integrated Design Faculty Member and Event Chair Sumanthri Samarawickrama said.
“The event last year was actually a spark of what you will see this time, as it was an event where we saw the importance of design and the need to make this a national event,” she said.
Sri Lanka Design Week 2018 will hold various workshops, a research conference, a design forum, a fashion show, and an exhibition to celebrate product design, fashion and lifestyle design, and media and communication design.
The Sri Lanka Design Awards 2018 will also be held during the week.
“We want to bring in new competition for young designers and innovators with the awards,” Samarawickrama said.
The Sri Lanka Design Week is organised as a collaboration among University of Moratuwa’s Department of Integrated Design, Leo Burnett Sri Lanka, Balmond Studios, Design Development Corporation, the Lanka Association of Designers.
The various events of the Sri Lanka Design Week will be held at the Arcade Independence Square, Sri Lanka Foundation Institute and the Sports Ministry Auditorium from 7-12th August 2018. (COLOMBO, 24 July, 2018)