EconomyNext – Social media giant Facebook has launched what’s been called a stripped-down version of its mobile app, aimed at users with low-end mobile devices in emerging markets that include Sri Lanka.
American cable and satellite television channel CNBC said Facebook had confirmed to it that "Facebook Lite" was an official app.
It is available in eight countries: Bangladesh, Vietnam, Nigeria, Nepal, South Africa, Sudan, Sri Lanka and Zimbabwe.
CNBC said in a report that Facebook Lite takes less than one megabyte of storage space, much less than the standard app, which takes around 25MB of storage.
The new app is designed for 2G networks and "areas with limited network connectivity", it said.
"The move feeds in to the company’s plans to target the rapidly growing mobile user base in developing markets, and make the most of the slew of ultra-low cost mobile devices being launched in these markets," CNBC said.
Facebook has been struggling with a slowing user growth, and has been pushing sales in emerging markets.