COLOMBO (EconomyNext) – The Sri Lanka Institute of Marketing is considering launching a digital marketing program given the growing importance of the internet and social media in advertising and sales campaigns.
Pradeep Edward, Secretary of SLIM, the national marketing body, said faster post-war economic growth, generational changes and penetration of internet services has led to a change in marketing techniques.
“SLIM is looking at having a special dedicated digital marketing program,” he said, noting that Singapore’s marketing association already has one.
There’s a shift to social media from traditional media like print, radio and television and billboards, he said.
Generational changes have also seen a significant change of target audiences to younger people more tuned to social media.
“The challenge is to get the correct channels and avenues to reach the target audience. Advertising budgets are seeing a big shift to digital media.”