ECONOMYNEXT- Sri Lanka’s cabinet of ministers has approved a public relations and advertising campaign to help the country recover from the Easter Sunday bombings.
A proposal was approved to procure an internationally reputed public relations firm to conduct a 45-day communications and sales campaign, the cabinet office said.
Approval was also given to conduct a 6-month advertising campaign.
Meanwhile the cabinet also approved to re-start the joint tourism development program.
The Sri Lanka Tourism Development Authority has been allocated 150 million rupees for the program, to partner with foreign travel agents who bring more than 250 tourists to the country in a year.
Previously the SLTDA had said that the program would involve it paying a 10 US dollar fee to travel agents for each tourist that it brings Sri Lanka, which should be matched by a 10 US dollar contribution from the agents. The funds would be used by the travel agent to promote Sri Lanka in their country.
Travel agents from 17 countries and regions are eligible for the program. The list is available below:
- United Kingdom
- Benelux (Belgium, Luxemburg and Netherlands)
- Arabian Gulf