Sri Lanka targets China pepper market
COLOMBO (EconomyNext) –Sri Lanka is aiming to penetrate the pepper market in China whose demand is expected to grow as it shifts from a producer to consumer, the export promotion agency said.
Three top export firms of the island’s second most important spice will represent the country at an international pepper forum next week, the Export development Board said.
The participating companies are Saboor Chatoor (Pvt) Ltd., one of the top three spice exporters, Sindbad Ltd., a tea and spice exporting firm, and EAOS Organics (Lanka) Ltd., Sri Lanka largest value added exporter of organic spices including pepper.
“These firms will lead the first ever Lankan official delegation to the International Pepper Conclave 2015,” a statement said.
The International Pepper Conclave 2015 (IPC 2015) is the third such conclave to be held..
It is organised by the global pepper community in collaboration with the China Essential Oils, Aroma & Spices Trade Association to be held on 25 & 26 June at Shanghai New International Expo Centre.
Yousuf Maraikkar, Executive Director of the EDB, said Sri Lankan pepper has a higher content of piperine, the major component in the spice responsible for the pungent taste, than those from other origins.
“Compared to many other black peppers around the world, Lankan pepper has higher piperine content taken for dietary applications,” he said.
Sri Lanka;s produces around 17,000 tonnes of pepper annually
“Sri Lankan black pepper is well known for its high quality. We do not need any international marketing or branding campaigns for Lankan pepper since we cannot meet the growing demand and we are looking for more supplies” said GS Chatoor, Executive Chairman of Saboor Chatoor Ltd.