ECONOMYNEXT – Sri Lanka will start competitions on social media, photography and hold online webinars, the tourism promotions office said as the sector remained under lockdown on World Tourism day.
“This year’s World Tourism Day will be celebrated under the theme ‘Tourism for Inclusive Growth’, focusing on fostering a people-centric, technology-driven, and sustainable tourism sector from the grassroots level, to achieve overall sustainable economic development,” Sri Lanka Tourism Development Authority said.
The official ceremony will take place at the Kelburne Mountain View in Haputale with the Minister of Tourism Prasanna Ranatunga. A ceremonial event will also be held at the UvaWellassa University.
Sri Lanka Tourism Promotions bureau has organized seven webinars on the related topics.
While the Ministry of Tourism – Uva Provincial Council and Uva Wellassa University will be organizing seven inter-university competitions.
The competition categories are – Inter-University Category (Best Travel YouTube Channel Competition, Best Travel Facebook Page Competition and Best Travel E-Poster Competition);
Open Category (Best Travel Photography Competition, Best Travel Videography Competition and Best Innovative Tour Package Competition and Best Social Media Page/Blog Competition).
Sri Lanka Tourism said it was focusing on boosting the small and medium enterprise sector (SME).
To improve the performance of the local tourism sector, Sri Lanka tourism says it is upgrading community-based tourism products, increasing registration of SMEs, uplifting industry standards, enhancing strategic marketing and improving the efficiency of public services and infrastructure.
“Such initiatives are expected to create opportunities particularly to tourism and hospitality-based SMEs as well as the rural community.”
Sri Lanka Tourism Promotions office says this will be a catalyst for job creation in the country as well as a stimulant of infrastructure and public service development in rural areas. (Colombo/Sept27/2021)