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Sri Lanka tourism agency to align industry to govt framework

ECONOMYNEXT – Sri Lanka’s tourism said it will bring the tourism industry in line with a policy framework of the the administration which involving national security, non-aligned foreign policy, a new constitution, productive citizenry, no corruption and a disciplined, law abiding and value-based society.

It will also involve a technology based society, development of physical resources and sustainable environment management.

Sri Lanka Tourism Chairperson Kimarli Fernando had said she planned to bring an Act to amalgamate three of the four organization that comes under Sri Lanka tourism.

The amalgamation of tourism institutions would help ” effectively manage the institutions and implement the short-term Tourism Strategic Plan (January 2020 -2022)”, the agency said.

“Certain private sector stakeholders have been practising a system of their own for 30-40 years and they challenge the new system we try to bring in for everyone’s welfare,” Fernando had said.

“If these so-called systems worked properly, then how is it that we are unable to pay wages and tour guide fees in the face of a crisis.”

Sri Lanka’s has halted the arrivals of foreign tourists and the sector is unable to pay repay loans or pay salaries.

She was addressing 49 associations representing the tourism sector.

“This is not what we expect from industry stakeholders and we request the support from all 49 associations in the industry to revive tourism,” Fernando had said.

Sri Lanka Tourism Development Authority (SLTDA) has already implemented a National Policy Framework focusing on utilizing technology providing an online registration process.





Fernando had said the SLTDA has focused on governance and regulations, improving market understanding, country-wise marketing, improving communication across marketing channels and lifting industry standards.

It was also helping develop new areas getting provincial officers to help with registrations and regional promotions.

Seventeded key tourism activities have also been identified as new attractions in the country for tourists and currently work is underway for MICE tourism, development of attractions, service centres, immigration and emigration facilities, streamlining processes, expanding training schools, community-based tourism, wellness tourism, high-quality service, working with tourist police to minimize harassment of tourists,

They were looking for multi donors to fund these projects such as UNDP, UNWTO, World Bank, European Union for SMEs, Asian Development Bank.

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