Sri Lanka tourism to boost research, develop roadmap with Australia
ECONOMYNEXT – Sri Lanka is revamping tourist research and developing a five year road map with support from Australia, the state tourism promotion agency said as the country’s tourist sector is still barred for foreign arrivals.
“The roadmap will pave the way for better understanding of the visitors who come to Sri Lanka and assist the public and private sectors in making evidence-based decisions and investments in tourism,” Sri Lanka Tourism Development Authority said.
“SLTDA identified the need for better quality data and research to improve the strategic direction of Sri Lanka’s tourism sector, in line with the goals set in Sri Lanka’s Tourism Strategic Plan. ”
The effort is supported by Australia’s Market Development Facility, the private sector development program for the Australian government.
“SLTDA’s goal is to identify a diverse range of tourists, tourism services and products that would make Sri Lanka a top tourism destination globally” Sri Lanka Tourism Chairperson Kimarli Fernando said in a statement.
“As the primary agency for the collection, analysis and publishing of tourism related data, our goal is to use this roadmap to upgrade SLTDA’s research capacities and practices to identify opportunities for new investments, promotions and policy.”
An international consultancy will work with SLTDA to examine current research frameworks and practices and conduct a gap analysis.
Based on the results a five-year roadmap focused on improving tourism data collection, analysis and usage will be developed.
The roadmap identifies a series of steps to be implemented over the next five years which would bring the capability of Sri Lanka Tourism to the standards adopted by leading tourism destinations globally.