Sri Lankan bourse lures investors through social media
EconomyNext – The Colombo Stock Exchange (CSE) Tuesday launched Facebook and LinkedIn pages to attract investors through social media channels, in its efforts to broad-base investment among the public.
The Facebook Page intends to reach retail investors and students who want to receive information on awareness programmes and tips on investing in the stock market, a statement said.
The CSE’s LinkedIn page seeks to engage professionals and is also seen as a medium of attracting new talent to the industry.
“It is vital that investment is broad-based and retail investors both within and outside of Colombo have the familiarity necessary to trade in shares," CSE chairman Vajira Kulatilaka said.
“We believe in attracting well trained and experienced personnel, in order to serve the interests of the capital market and the industry as a whole," CSE chief executive Rajeeva Bandaranaike said.
"LinkedIn being a specialised medium for professionals is an ideal avenue through which we are able to attract talent."
These ventures into social media follow the CSE’s launch of a twitter handle in 2014 and a mobile application in 2013.