ECONOMYNEXT- PickMe, a Sri Lankan homegrown ride-hailing app which recently ventured into food delivery, said that it has acquired Yamu, a digital content plaform focusing on dining and entertainment.
Following the acquisition, when PickMe brings a new restaurant onboard for its delivery services, customers can read more about its cuisine on YAMU, the firm said in a statement.
The content platform will in turn gain access to more data, and work to connect diners with restaurants both virtually and physically through PickMe.
"YAMU is renowned for its unbiased, honest content," PickMe Chairman Ajit Gunewardene said.
"Following the acquisition, that core aspect will remain the same," he said.
YAMU Founder Indi Samarajiva will continue to lead the digital platform as Head of Operations, and the editorial team will continue to edit and manage content, PickMe said.
"YAMU has been close to PickMe since they started and I can’t think of a better place for us to end up," Samarajiva said.
"Especially with their relatively new food delivery product PickMe food, we think PickMe and YAMU will prove to be a great fit for each other," he said.
YAMU currently has 325,000 monthly users, reading over 615,000 pages.
Despite recent crises, Sri Lankans have been consuming more content on YAMU due to the growing number of food options and eateries, including small businesses and homecooks, the firm said.
“In the recent weeks our traffic has been growing increasingly, which we attribute to the need to look for newer and more exciting cuisines," Samarajiva said.
"Even in the face of adversity, it is important that Sri Lankans continue to go out, eat and drink together," he said. (Colombo/Aug01/2019)