SriLankan Airlines launches drive to return to profitability

ECONOMYNEXT – Sri Lanka’s loss-making national carrier, SriLankan Airlines, said it has launched an initiative to encourage staff to give ideas on how to make it profitable again.

The airline, which has lost over 100 billion rupees in the past five years, has launched a company-wide interactive campaign titled ‘Red to Black’.

Under the initiative, senior management has invited staff to share their “innovative ideas and thoughts on initiatives that can be taken to reduce losses and optimize cost as the airline seeks to make progressive steps towards profitability,” a statement said.

“The campaign was initiated to foster closer relationship with the staff and make a collective effort to drive the company towards its financial targets.”

The most cost-effective and feasible ideas are to be implemented in near future under the program, the brainchild of Rakhita Jayawardena, the airline’s pro-tem chief executive.

 “When the new management took over in February, we were faced with the challenging task of reversing the adverse financial situation and making gradual progress towards reducing our losses,” he said.  (Colombo/October 12 2015)
 

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