ECONOMYNEXT – UberEats has completed one year in Sri Lanka expanding restaurant sales with more than three million deliveries and expanding work opportunities for women and making them more independent, an official said.
“One of our biggest achievements in the last year would be the ‘Uber DiviyataDiriya’ initiative where we work with a number of female partners as well as partners in other marginalized communities,” Bhavna Dadlani, head of UberEats Sri Lanka told EconomyNext News.
“This initiative gives them access to many economic opportunities otherwise inaccessible for these communities.”
With over three million orders delivered over the past year, UberEast says it helped drive Sri Lanka’s the food delivery from telephone calling to an app.
“Food delivery is still very new to this market, so we create a lot of opportunities as we go along,” Dadlani said.
“One of the biggest culture shifts we observed since coming in is the transition of call-based delivery system to delivery through an app.”
UberEats signs up restaurants and motorcycles riders called delivery partners, who take food to customers who order using a mobile application.
The firm did not disclose the number of riders.
In Sri Lanka the female labour force participation rate is only 34.6 percent compared to 73.4 percent for males, which analysts say is partly due to government regulations which make it difficult to employ females and rigid work practices and also lack of transport and cultural biases.
UberEats has taken special efforts to help female job aspirants.
Under the ‘Uber Diviyata Diriya’ program the female delivery persons are given martial arts training for self-defense, and partner restaurants provide sanitary facilities.
“We have given them the option of a flexible work hours and as a result we have seen many individuals who did not have economic independence now enjoying complete financial independence,” Dadlani said.
UberEats says it is expecting to grow and is upgrading their service on an ongoing basis.
It is improving coordination among restaurants and delivery partners, making the interfaces more convenient as well as expanding the variety of options available to customers. (Colombo/Oct15/25019)