ECONOMYNEXT – Sri Lanka is expected to see a boom in MICE (Meetings, Incentives, Conferences and Exhibitions) tourist arrivals this year mainly from India, a top official said, as the island nation’s leisure industry has seen a recovery after last year’s political and economic crisis.
MICE tourism is a niche market and it represents a profitable part of the tourism mix across the globe. MICE can also be referred to as Business Tourism or Business Events.
“We started off this year with Tata, VNC group from South India and Tata Tiscon with 550 delegates and 3 charter flights and spent over half a million US dollars,” Krishantha Fernando, General Manager of Sri Lanka Convention Bureau, told Economy Next.
“Predominantly Indian people come for MICE, mostly for conferences and Exhibitions India is a huge part. When it comes to Incentives, it’s a very tricky market. Europeans come for Incentives. The European market is mostly for the Incentives because Sri Lanka is the direct connectivity.”
Achini Dandunnage, Senior Manager of Sri Lanka Convention Bureau told Economy Next said a lot of people do come from India and from other countries to have International conferences in Sri Lanka.
“In 2018 and 2019 the MICE tourism was picking up but after the Easter Sunday attack, it went down to zero and of course it got down because of Covid-19 also. We started to pick up in January, February and March 2022,” she said.
“If the country’s situation becomes stable and if we continue this way, we will see an increase in MICE tourism this year.
Industry officials say the MICE industry accounts for nearly 10 percent of Sri Lanka’s total tourist arrivals, but has a potential to grow if the country puts appropriate policies in place.
For 2023, the state-run Sri Lanka Tourism Development Authority amid 1.55 million tourist arrivals with 2.8 billion dollar revenue. (Colombo/Feb10/2023)