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Friday November 13th, 2026
Video: BRAND VOICE

ThreadWorks: On repositioning the country and the company

Wednesday May 10, 2023 2:05 pm

Wednesday May 10, 2023 2:05 pm

Dr Gehan de Soysa, Chairman and CEO of ThreadWorks, emphasizes the need for Sri Lanka to improve its brand image through strategic repositioning. That involves identifying strengths, having a solid plan, and being agile to take advantage of opportunities.

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