ECONOMYNEXT – Sri Lanka is looking to boost high-end tourists with an aim to boost foreign exchange revenue from the hospitality industry with attracting foreigners for meetings, exhibitions, weddings and sports, Deputy Tourism Minister Ruwan Ranasinghe said.
The island nation missed both arrivals and revenue targets last year. But it still saw a record 2.3 million arrivals in 2025, a 15.1 percent growth compared to 2024 and a foreign exchange revenue of US$3.2 billion with a 1.6 percent increase.
“We are working on MICE (Meetings, Incentives, Conferences and Exhibitions), weddings and sports tourism. Our promotions and product development will focus on up market stuff.” Ranasinghe told reporters at a media briefing held in Colombo on Thursday (19).
“I’m sure in the coming months we can further lead this into a very much success, particularly with the interim campaign we are planning to start because we are waiting.”
“We are launching an interim campaign in line with the same global campaign with nearly 2 billion rupee and targeting 15 markets, which is a PR and digital campaign.”
“We are targeting the segments and high, high value markets to attract. So with all these things, we are very much confident that the tourism sector can contribute very much positively to the economic growth of the country.”
Sri Lanka has set a tourist arrival target of 3 million for this year and US$ 4 billion in revenue.
The deputy minister said the key investments planned at the moment aim to boost the room rate spending per tourist from US$300 to US$500 in five-star hotels.
As of 15 February 2026, there have been 436,600 visitors in the country. (Colombo/February 20/2026)