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Friday November 13th, 2026

HNB Life: A Rebrand and 10% Market Share Goal | Echelon

After 25 years, HNB Assurance has a new name and a bold new vision to match. HNB Life’s Executive Director/Chief Executive Officer, Lasitha Wimalaratne, and Executive Vice President/Chief Marketing and Customer Experience Officer, Dinesh Yogaratnam, share what this rebrand really means, from doubling market share in five years to AI-powered claims processing and redesignating advisors as life planners.

With Sri Lanka’s life insurance penetration still hovering around 0.6% of GDP, the opportunity ahead is enormous, and HNB Life is building for exactly that.

An Echelon brand partnership with HNB Life PLC