ECONOMYNEXT – Starwood Hotels & Resorts Worldwide, Inc. is considering having more properties in Sri Lanka, including on the east coast, with a resort on the west coast to open this year, an official said.
The firm, one of the top hotel and leisure companies in the world, aims to open the Sheraton Kosgoda Turtle Beach Resort in October this year, in a deal with Browns Investments.
Dilip Puri, Managing Director – India and Regional VP – South Asia of Starwood Hotels and Resorts, said Sri Lanka could eventually see the entry of all Starwood hotel brands.
Starwood is an owner and operator with 1,270 properties in some 100 countries under brands like Sheraton, St. Regis, Westin, Le Méridien and Four Points.
“The Kosgoda Sheraton opens this year and we are in near term talks to do more deals here, including the east coast as well,” Puri said.
One of the locations Browns has said it has new properties planned is Pasikuda on the east coast.
“I could see all Starwood brands in Sri Lanka – from big city markets like Colombo to resorts on the coast,” Puri said. “Colombo is pretty much ready for the luxury end of the market if you have Shangri La here.”
“Sri Lanka needs branded hotels – what’s most important – because branded hotels create demand,” Puri said.
“With branded hotels, you can do better pricing and do better revenue optimisation,” he told the Tourism, Hotel Investment & Networking Conference (THINC) organised by HVS, a hospitality consulting firm.
(Colombo/March01/2016)