COLOMBO (EconomyNext) – Sri Lanka’s advertising and marketing industry has selected 11 young marketing communications professionals to compete in the 62nd Cannes Lions International Festival of Creativity.
They will represent the country at the Young Lions Competitions and the Roger Hatchuel Academy in Cannes, France in June 2015 and were chosen after a local competition, a statement said.
“The Sri Lankan Young Lions will compete against the best teams from around the world at the Young Lions Competitions in the categories of Film, Print, Design, Cyber and Young Marketer,” it said.
Infas Nias and Sarah Ramu of Digibrush Productions were the winners of the Film category whilst Rinesh Jayarathne and Hassan Samdin of Leo Burnett Solutions Inc. won the Print category.
Dushan Pieris and Chanuka Wijayasinghe of Phoenix O & M won the Design category, and Shehan Samarasinghe and Dilan Ariyaratna of Triad were winners of the Cyber category.
Tasneem Dawoodbhoy from Leo Burnett secured a place to attend the Roger Hatchuel Academy.
Nuwan Rathnayake and Aveen Sathishka Pathirage of Nestlé Lanka won the local Young Lions Marketers Competition which was conducted in partnership with SLIM.
The local contest was organized by Metal Factor, the Sri Lankan representative of the Cannes Lions International Festival of Creativity, with the International Advertising Association, the Association of Accredited Advertising Agencies (4A’s) and the Sri Lanka Institute of Marketing (SLIM).
“We believe this opportunity will provide our young professionals with an extremely valuable learning experience that will positively impact their careers and their professional growth,” said Ranil de Silva of Metal Factor.
Pradeep Edward, Secretary of SLIM, the national marketing body, said the institute had been supporting the initiative since inception and as part of its commitment to developing the profession.
“The competition has become very fierce. The number and quality of entries has gone up.”