Namalie Herath to head Newco Sri Lanka

ECONOMYNEXT – Namalie Herath, General Manager of MEC Sri Lanka, will take over as chief executive of newly combined MEC and Maxus ‘NewCo’ agency in the country when it launches in January 2018.

Namalie has led MEC Sri Lanka since 2013, playing an instrumental role in transforming the business into a modern, digitally-led agency, GroupM in Sri Lanka said in a statement.

"We’re merging Maxus and MEC to form a brand new billion dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now," Tim Castree, CEO of MEC and NewCo said in a statement.

"With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Namalie’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus, and make NewCo Sri Lanka a formidable future-facing agency."

Namalie, a graduate of the University of Colombo, started her career as a Media Planner at JWT in 1992.  Moving to Bates Strategic Alliance as a founding team member, she created and led the media operation for the agency. She joined GroupM in 2013 as the General Manager of MEC.

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