ECONOMYNEXT – Sri Lanka’s average tourist spends has fallen to 148 dollars a day a based on a new survey from 171 dollars earlier, though independent travelers and small groups stay twice as long and spend more as a result, a survey has found.
The lower spend compared to 2018 level is partly due to currency depreciation and also due to changing behaviours of international tourists, Sri Lanka Tourism Development Authority Chairman Buddika Hewasam said.
There was a trend towards looking for immersive experiences and lower priced options after the Covid pandemic, to which the industry will have to adapt, he said.
After the Covid pandemic linked stimulus, inflation soared in developed countries in what was called the cost-of-living crisis, followed by continuous strikes as disposable incomes fell, analysts say.
Researchers surveyed 11,000 inbound and 5,000 outbound travellers.
Among key finding was that 58 percent of tourists to Sri Lanka were women, 46 percent booked though online travel portals like booking.com, 18 percent were repeat visitors, 32 percent planned their trips in advance and 45 percent said they will visit again.
Independent travelers stayed twice as long as large groups, Isuri Munasinghe, Research Co-ordinator said.
Independent travelers planned ahead and stayed for around 16 days, while small groups also stayed around 11 days. Large groups stayed around 8 days.
The SLTDA conducted the survey with the support of Australia’s Market Development Facility. The MDF was helping Sri Lanka tourism authorities and industry with evidence-based planning and research, Australia’s High Commissioner to Colombo Matthew Duckworth said.
Munasinghe said the high level of women travellers to Sri Lanka presented opportunities for targeted services. Meanwhile women made up only 10 percent of tourism sector workers. (Colombo/Nov27/2025 – Corrected – Market Development Facility)