ECONOMYNEXT – Sri Lanka must consider elevating prices along with boosting arrival numbers in order to invigorate tourism, President Ranil Wickremesignhe said, noting that the Maldives charges around 700 US dollars per tourist while Sri Lanka charges around 200.
“It is essential that we set ambitious targets for the tourism sector, with the goal of doubling the influx of tourists to our country,” President Wickremesinghe was quoted as saying on Saturday August 19 at the inauguration of the Hilton Yala Resort.
Correspondingly, the revenue generated from tourism should witness a four to fivefold increase, a statement from the President’s Media Division quoting Wickremesinghe said.
“Reflecting on my visit to the Maldives in 1981, I recall that their tourist income amounted to 25 dollars. Interestingly, at that time, fewer tourists visited the Maldives compared to our nation. Today, the number of tourists arriving here, approximately 2.5 million, equals the visitors to the Maldives.
“Presently, we charge around 200 dollars per tourist, while the Maldives charges approximately 700 dollars. Therefore, to invigorate the tourism industry, we must not only boost the number of tourists but also consider elevating the pricing,” he said.
Wickremesinghe said that, since assuming office, he has been tasked with devising “innovative avenues” to generate income, while “liberating the country from debt burdens”.
“Unlike industries and agriculture, which require time to yield returns, the tourism sector presents an avenue for swift contributions,” he said.
“Our primary objective revolves around promoting tourism to generate income and fulfil the needs of our people. As the year concludes, our hotels will brim with tourists — a trend that’s already underway. Looking ahead to the following year, we must not only fill our rooms with tourists but also double the resultant income,” he said.
Wickremesinghe said numerous innovative proposals have been introduced to expedite the progress of Sri Lanka’s tourism sector. Notably, the government is working to extend support for individuals willing to allocate two rooms in their homes for tourists, providing excellent guest services while commanding rates upwards of a hundred dollars, he said.
“The imperative of achieving our tourism industry’s objectives is paramount. We aim to harness resources to swiftly generate income and employment prospects. In this pursuit, I appeal for the unwavering support of all individuals,” he said.
Tourism Minister Harin Fernando speaking at the event said citing statistics that 31 percent of Sri Lanka’s tourists are repeat visitors.
“Our nation needn’t be confined to a particular tourist hotspot; instead, our identity should centre on warmth and hospitality. Foreign investors are increasingly drawn to Sri Lanka due to its welcoming atmosphere. It is crucial to sustain this warmth and hospitality to ensure the country’s continued allure,” said Fernando.