Sri Lanka Tea Board to subsidise exporter brand promotion
ECONOMYNEXT – The Sri Lanka Tea Board will launch a brand promotion campaign that will support exporters of Ceylon tea by meeting half the costs of their advertising and promotional initiatives, Chairman Lucille Wijewardena said.
The campaign will be alongside a new global Ceylon generic tea marketing campaign, he told a news conference.
“There will be a separate brand promotion campaign,” Wijewardena said.
“We will do brand promotion where we will provide 50 percent of the funds to exporters.”
The Sri Lanka Tea Board has allocated one billion rupees for the campaign.