ECONOMYNEXT – Sri Lanka’s government plans to launch a promotional campaign in Thailand as part of measures to draw visitors from short haul markets following the sharp downturn in arrivals after last month’s suicide bomb attacks.
The new campaign kicks off in Thailand with the Ministry of Tourism Development offering to bear the full participation cost of 20 Sri Lanka destination management companies at two travel events there.
“Consequent to the recent downturn in arrivals following the Easter Sunday attacks, Sri Lanka Tourism has planned a series of short term promotional programmes to attract tourists from short haul markets,” a statement said.
“These promotional programmes are being carried out on the strength of security assurances given by the defence authorities that all necessary precautions have been taken to ensure the safety of tourists.”
As part of this strategy, Sri Lanka Tourism is planning to conduct promotional campaigns in source markets closest to the country.
“Thailand which shares a close relationship with Sri Lanka especially through Buddhism has been selected as the first country to carry out the new series of promotional campaigns,” the statement said.
Sri Lanka Tourism will take part in THAIFEX 2019 and World of Food – Asia in Thailand later this month.
The two events, which will take place from 27th May to 1st June, are popular travel events in Asia, expected to be patronized by 65,000 visitors this year.
“Sri Lanka Tourism will leverage this platform to conduct a travel consumer event as well as a Sri Lanka Food festival to draw attention to the country’s tourism products,” the statement said.
Sri Lanka’s delegation of tourism officials to the events, headed by Minister of Tourism Development, Wildlife and Christian Religious Affairs John Amaratunga, will have meetings with religious leaders who can influence Buddhist travel.
They will also hold meetings with the Thai travel trade, airlines and other key stake holders.
“Sri Lanka Tourism also aims to promote adventure tourism, culinary tourism and wellness tourism at THAIFEX 2019 and World of Food – Asia,” the statement said.
(COLOMBO 14 May 2019)