Sri Lanka to reimburse tea exporter promotional costs

ECONOMYNEXT – The Sri Lankan government is to reimburse 19 tea exporters half their international promotional costs under its global pure Ceylon tea promotion campaign, a spokesman said.

The Cabinet of ministers this week approved a proposal by Navin Dissanayake, Minister of Plantation Industries, to allocate Rs.500 million out of the funds of Sri Lanka Tea Board for the scheme to reimburse exporter promotion costs, Health Minister Rajitha Senaratne said.

The exporters have signed agreements with the Tea Board to use the Lion logo Ceylon tea brand in their exports.

The exporters have to be locally owned firms shipping pure Ceylon tea to qualify for the scheme.
(COLOMBO, July 25, 2018)

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