ECONOMYNEXT – A group of Sri Lankan SMEs, including women-led enterprises representing the spice, coconut, dehydrated fruits and coffee sectors visited Nuremberg, Germany on a market exposure and capacity building programme in parallel with BIOFACH 2026.
The programme was organized to enhance their “readiness to access and expand within the European market”, the Export Development Board, which organized it with the Import Promotion Desk (IPD) and the Sri Lanka Embassy in Berlin, said.
Participants received practical guidance on navigating BIOFACH, refining sales approaches and preparing effectively for buyer engagements at a pre-fair workshop the EDB said.
“Sessions with sales coaches further enhanced the SMEs’ confidence and preparedness to engage with international importers.”
The delegation participated in workshops with German and European industry experts, certification bodies and testing agencies, gaining insights into EU regulations, certification requirements, quality assurance systems and market expectations.
Each SME also conducted focused market research relevant to their product category, analyzing market trends, competitive landscapes, pricing structures and consumer preferences during the BIOFACH exhibition.
Organic and conventional supermarket visits provided first hand exposure to end-market requirements, including pricing, packaging, branding, certification compliance and consumer behavior.
The team visited a German spice manufacturer factory to see processing systems and European quality and safety standards.
There was a B2B matchmaking component tailored to each company’s product portfolio and market positioning, implemented under Sri Lanka Export Excellence Initiative in collaboration with the International Finance Corporation (IFC) and the European Union (EU) under the regional initiative Accelerating Climate Smart and Inclusive Infrastructure in South Asia (ACSIIS).
One-to-one meetings with importers allowed the SMEs to pitch their product portfolio to prospective EU buyers and importers. (Colombo/Feb19/2026)