ECONOMYNEXT – Sri Lanka’s tourism promotions in China will be delayed at least by three months as the promotional planning will be based on the demand from direct flight operations between the two countries, an official said.
“We have a limited number of seats out of China into Sri Lanka. We are also awaiting confirmation on resumption of direct flights,” Priyantha Fernando, the Chairman of Sri Lanka Tourism Development Authority (SLTDA) told EconomyNext.
“Might be in March or perhaps might get moved to May. We will be able to capitalize only when the ferrying capacity is established.”
“As of now, we haven’t gone all out on promotions in China. As soon as we have confirmation on the airlines and seat capacity and the generating points then we will know which geographic parts to target.”
The SLTDA is targeting around 220,000 Chinese tourists for 2023.
Chinese Embassy in Colombo, however, said it firmly supports Sri Lanka’s tourism industry and economic recovery.
“China has included #SriLanka in a pilot program to resume its outbound group starting from 6th Feb, a milestone of after nearly 3 years of suspension,” the Embassy said quoting Chinese Ministry of Culture & Tourism.
Sri Lanka has also revised the COVID-19 travel guidelines after removing it in December 2022.
All travelers are required to carry vaccination cards and unvaccinated travelers must produce a negative PCR test obtained 72-hours prior.
China opened its borders for outbound travel last month almost after three-years of its zero-COVID policy and the infections in the 1.4 billion nation have hit staggering levels filling up crematoriums, foreign media reports have suggested.
And with the Chinese New Year around the and families traveling back home, there are new fears in the country.
According to Reuters, 60,000 people have died in China’s hospitals between December 8-January 12. (Colombo/Jan20/2023)